About Ashley Digital
Est. 2017
From Residentto Ashley Digital
01
Our story
Ashley Digital began as Resident, a digitally native home furnishings company founded in 2017 with a mission to make high-quality, comfortable products more accessible. What started with the launch of Nectar quickly evolved into a portfolio of award-winning brands, including DreamCloud, Siena, and Awara. Built on a foundation of e-commerce innovation, data-driven marketing, and a customer-first approach, Resident challenged traditional retail models and established itself as a leader in the direct-to-consumer sleep industry.
2017
Resident is Founded
A digitally native home furnishings company, launching with Nectar.
2024
Resident Joins Ashley
Acquired by Ashley Furniture, pairing digital agility with scale.
2026
Resident Becomes Ashley Digital
Now the digital commerce and innovation arm of Ashley Furniture.
02
Today
In 2024, Resident was acquired by Ashley Furniture Industries, bringing together the agility and digital expertise of Resident with the scale, infrastructure, and industry leadership of one of the world's largest furniture companies. In 2026, Resident officially became Ashley Digital, marking a new chapter in the company's evolution. Today, Ashley Digital serves as the digital commerce and innovation arm of Ashley, combining technology, creativity, marketing, and data to accelerate growth, strengthen brands, and shape the future of how people shop for their homes.
03
